Raising customer awareness of sustainability

In early September, Deutsche Telekom launched a television, print media and Internet campaign in Germany for sustainability. The key message is “Big changes start out small”. The focus of the campaign is not on Deutsche Telekom, but rather on the customers.

The underlying idea is that everyone can make a small contribution to sustainability. The more people participate, the greater the total effect will be. Deutsche Telekom supports everyone who wants to make a real difference, with products and services that are environmentally friendly and socially responsible. T-Home’s child protection software is just one example. It makes the Internet safer, so kids can remain kids. The software fi lters out dangerous content, allowing children to surf the Internet without adult supervision, giving parents peace of mind.